-
Title
-
Festivals and Tourism Development: Examples from Tanzania and Zimbabwe
-
Creator
-
Batinoluh, Ladislaus
-
Basera, Vitalis
-
Abstract
-
This study examines the impact of festivals in developing
tourism in Zimbabwe and Tanzania borrowing experience from
the two countries and other countries. The significance of
festivals in development of tourism is relentless. The study
identified major festivals and their importance. Festivals are
gradually turning out to be arenas of discussions aiding people
to prompt their understandings on broader social, political and
cultural issues. Festivals are part of the most significant
products of tourism, nonetheless also crucial component of
humanity. This study is descriptive by design and it
synthesizes published journal articles, books, magazines and
newspapers. Correspondingly, the research employed Google
scholar to search for the keywords to gain access to different
information on the subject. The study also applied content
analysis to evaluate the idea of festivals in relation to tourism.
The study reveals that festivals have enormous contribution in
the growth and development of tourism sector. Festivals draw
tourists, where in turn tourists spend money, which enhances
the local economy equally on and off the festival place. Onplace spending comprises parking fees for those with vehicles,
food (game meat), beverage, soft drinks, shopping and
souvenir sales. Festivals in the tourism sector have ability to
build relationship especially in the festival planning stage,
during and after. The study further found that festivals form an
opportunity to a group to induce their preference and belief.
Crucial investigation of the impact of festivals in tourism
development presented that festivals are one of the great vital
tourism products, but also essential ingredient of society. This
research shows that festivals have important contribution in
growth of tourism. This study highlights the potentials of
festivals in diversifying tourism products. The paper is based
only on literature review to arrive at conclusion and the
literature is relatively old. Survey method can be used for
broader appreciation of festivals in the countries.
-
Date
-
April 2022
-
Source
-
Journal of Tourism,
Culinary, and
Entrepreneurship
-
volume
-
2
-
issue
-
1
-
pages
-
18-32
-
issn
-
2776-0928
