-
Title
-
Tourism Certification for Promoting
Tourism Sustainability in the Victoria
Falls, Zimbabwe
-
Creator
-
Njerekai, Cleopas
-
Utete, Farai
-
Basera, Vitalis
-
Abstract
-
This paper examines and ranks sustainable tourism certification concerns raised by managers of the pilot certified facilities in
Zimbabwe. In the broader context, these concerns could be the reasons for the low uptake of these schemes in the country and on
the continent. An email questionnaire with a three-item Likert scale and follow-up telephone interviews with 13 pilot test ecocertified facilities in the country were undertaken to collect the data. The results were thematically analysed. A ranked analysis of
the concerns revealed a low uptake level of the scheme and the exclusion of guests in the certification process was the most
important concern. Thirteen concerns were raised to corroborate previously raised concerns. It is recommended that there should
be concerted efforts towards addressing the issue of low adoption levels of this tool both at the country and continental levels.
-
Date
-
June 2022
-
Source
-
African Journal of Hospitality and Tourism Management (AJHTM)
-
volume
-
2
-
issue
-
3
-
issn
-
2704-470X
