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Title
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Rifeness of Casualization of Labour in The Retail Sector: A
Stratagem for Business Sustainability from Selected Supermarkets in
Zimbabwe
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Creator
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Mutumwa Allen
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Phiri Michelle
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Chatiza Krammer
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Chikozho Martin
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Matsikure Memory
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Mudzengerere D. Liberty
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Chisiri Benard
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Abstract
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The prevalence of casualization of labour in the retail sector in Zimbabwe is unprecedented. This coincides with the Zimbabwean economy’s fragile state and businesses in general struggling to survive, and the retail
sector in particular seeking to minimise their operational costs through curtailing labour costs. Against this backdrop, the study aimed at establishing the nature and the extent to which casualization of labour in the retail
businesses helps organisations to be viable and therefore deduct its effectiveness as a stratagem to ensure business sustainability. The study utilized a qualitative approach and case study design. In-depth interviews
were conducted with managerial staff. Open-ended questionnaires were utilised to gather data from casual employees. The study established that casualization of labour is very high in the retail sector and retailers are
considering it as a stratagem to minimise business expenses. The study also established that in as much as labour casualization is effective as a business viability stratagem; it is marred by high turnover intentions as
employees perceive job insecurity. As such, the study recommends provision of decent work to circumvent high labour turnover intentions of these workers which is attributed to job insecurity. In light of the research findings, a further study on championing the relationship between the job insecurity and employee engagement is recommended. Key Terms: Casualization of Labour, Retail Sector, Business Sustainability
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Date
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2024
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Source
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INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS) ISSN No. 2454-6186 | DOI: 10.47772/IJRISS |Volume VIII Issue VII July 2024
