Harnessing Social Media for Business Success. Case Study of Zimbabwe

Title

Harnessing Social Media for Business Success. Case Study of Zimbabwe

Creator

Musungwini Samuel

Zhou Tinashe Gwendolyn

Zhou Munyaradzi

Ruvinga Caroline

Abstract

The purpose of this research was to establish the impact of harnessing social media on the Zimbabwean businesses with particular reference to Facebook. The researchers looked at literature from other researchers to guide them. The researchers used focus group discussion and questionnaires to elicit information from the subjects. Participants to the questionnaire research were Facebook users that were actively running Facebook profiles mainly those participating on Zimbabwean business promotional campaigns on the social platform at the time of the research. The focus group discussion participants included MSc Information Systems Management students at Midlands State University. Although in Zimbabwe at the present moment social media is still evolving and its potential in business still remains to be seen. Social media creates a real connection between companies and customers that connection creates a trend for purchase intensity. The contribution of this research to the body of knowledge is that Social media is imperative for any business in today‟s world and therefore every business should embrace it, but in doing so caution must be exercised.
Keywords
Social media, Netzens, Social network, ICTs, techno savvy

Date

2014

Source

International Journal of Computer Science and Business Informatic

volume

11

issue

1

issn

1694-2108